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Eliminating Serious Injury and Death from Road Transport - A Crisis of Complacency (Paperback)
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Eliminating Serious Injury and Death from Road Transport - A Crisis of Complacency (Paperback)
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Listen: Ian Johnston busts the bad behavior myth. Should we really
accept road trauma as collateral damage from daily road use?
Eliminating Serious Injury and Death from Road Transport: A Crisis
of Complacency explores why societies and their elected leaders
view traffic safety as a (relatively) minor problem. It examines
the changes in the culture of road use that need to occur if this
public health problem is to be effectively resolved. Examines why
road use culture is ego-centric ("what's in it for me?") and why
this blocks progress Explores current traffic safety measurement
methods and demonstrates how they have underpinned our flawed
approach Discusses the controversial issue of speed and speeding
and shows how a new approach to speed management will be
fundamental to transformational change Details a simple account of
the concept of a "Safe System" (as now promoted by the WHO and the
OECD) while exploring the failure to get beyond the principles to
extensive implementation The book dispels the myths that currently
drive societies' (misguided) view of traffic safety-the bad
behavior myth and the official myth that everything that can be
done is being done-and how these myths limit progress in reducing
death and serious injury. It presents current scientific knowledge
and draws parallels with other areas of public safety and health.
The book draws on examples from the media and from public policy
debates to paint a clear picture of a flawed public policy
approach. It presents a model for a preventive medicine approach to
traffic safety policy to get beyond an ego-centric culture to a
communal safety culture.
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