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When Clothes Become Fashion - Design and Innovation Systems (Hardcover, English) Loot Price: R3,414
Discovery Miles 34 140
When Clothes Become Fashion - Design and Innovation Systems (Hardcover, English): Ingrid Loschek

When Clothes Become Fashion - Design and Innovation Systems (Hardcover, English)

Ingrid Loschek

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Loot Price R3,414 Discovery Miles 34 140 | Repayment Terms: R320 pm x 12*

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When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail.
Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike.
"When Clothes Become Fashion" explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion -- its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

General

Imprint: Berg Publishers
Country of origin: United Kingdom
Release date: August 2009
First published: September 2009
Authors: Ingrid Loschek
Dimensions: 234 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 256
Edition: English
ISBN-13: 978-1-84788-367-4
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
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LSN: 1-84788-367-2
Barcode: 9781847883674

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