Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
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When Clothes Become Fashion - Design and Innovation Systems (Hardcover, English)
Loot Price: R3,414
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When Clothes Become Fashion - Design and Innovation Systems (Hardcover, English)
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When, how and why do clothes become fashion? Fashion is more than
mere clothing. It is a moment of invention, a distillation of
desire, a reflection of a zeitgeist. It is also a business relying
on an intricate network of manufacture, marketing and retail.
Fashion is both medium and message but it does not explain itself.
It requires language and images for its global mediation. It
develops from the prescience of the designer and is dependent on
acceptance by observers and wearers alike.
"When Clothes Become Fashion" explores the structures and
strategies which underlie fashion innovation, how fashion is
perceived and the point at which clothing is accepted or rejected
as fashion. The book provides a clear theoretical framework for
understanding the world of fashion -- its aesthetic premises,
plurality of styles, performative impulses, social qualities and
economic conditions.
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