Create stunning infographics with this hands-on guide
"Infographics For Dummies" is a comprehensive guide to creating
data visualization with viral appeal. Written by the founder of
Infographic World, a New York City based infographic agency, and
his top designers, the book focuses on the how-to of data, design,
and distribution to create stunning, shareable infographics.
Step-by-step instruction allows you to handle data like a pro,
while creating eye-catching graphics with programs like Adobe
Illustrator and Photoshop. The book walks you through the different
types of infographics, explaining why they're so effective, and
when they're appropriate.
Ninety percent of the information transmitted to your brain is
visual, so it's important to tickle the optic nerves to get people
excited about your data. Infographics do just that. Much more
exciting than a spreadsheet, infographics can add humor, interest,
and flash while imparting real information. Putting your data in
graphic form makes it more likely to be shared via Twitter,
Facebook, Pinterest, and other social media sites, and the visual
interest makes it less likely to be ignored. "Infographics For
Dummies" provides a tried-and-true method for creating infographics
that tell a story and get people excited. Topics include: Talking
to clients about the dataDiscovering trends, outliers, and
patternsDesigning with mood boards and wireframesLaunching and
promoting your infographic
The book, written by Justin Beegel, MBA, founder of Infographic
World, Inc., describes the elements of a successful infographic,
and stresses the must-have ingredients that get your data noticed.
Humans are visual creatures, telling stories in a visual way. In
today's world filled with data and messaging, an infographic is one
of the best ways to get your point across.
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