"Rhetoric during wartime is about the creation of consensus,"
writes Justin Gustainis. In American Rhetoric and the Vietnam War,
he discusses efforts to build or destroy public support of
America's most controversial war of the century. Gustainis analyzes
several important aspects of Vietnam era rhetoric: presidential
rhetoric, protest rhetoric, and the war as portrayed in popular
culture. Broadly defining rhetoric as the deliberate use of symbols
to persuade, the author explores partisan use of speeches, marches,
songs, military campaigns, gestures, destruction of property, comic
strips, and films. Part One, Prowar Rhetoric, opens with a chapter
devoted to the domino theory as a "condensation symbol." Subsequent
chapters discuss the hero myth in reference to Kennedy and the
Green Berets, rhetoric and the Tet Offensive, and Nixon's "Silent
Majority." Part Two examines antiwar rhetoric, and includes studies
of Daniel Berrigan, SDS and the Port Huron Statement, and the
Weathermen. Gustainis argues that the antiwar movement did not stop
the war, and may have prolonged it. In Part Three, he analyzes
Doonesbury as antiwar rhetoric, then turns to an examination of how
the war has been portrayed in popular film. Gustainis includes a
political, military, and rhetorical chronology of the war as an
appendix. Recommended for scholars and students of rhetoric and
political communication.
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