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Artificial Intelligence for Marketing - Practical Applications (Hardcover)
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Artificial Intelligence for Marketing - Practical Applications (Hardcover)
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A straightforward, non-technical guide to the next major marketing
tool Artificial Intelligence for Marketing presents a
tightly-focused introduction to machine learning, written
specifically for marketing professionals. This book will not teach
you to be a data scientist but it does explain how Artificial
Intelligence and Machine Learning will revolutionize your company's
marketing strategy, and teach you how to use it most effectively.
Data and analytics have become table stakes in modern marketing,
but the field is ever-evolving with data scientists continually
developing new algorithms where does that leave you? How can
marketers use the latest data science developments to their
advantage? This book walks you through the "need-to-know" aspects
of Artificial Intelligence, including natural language processing,
speech recognition, and the power of Machine Learning to show you
how to make the most of this technology in a practical, tactical
way. Simple illustrations clarify complex concepts, and case
studies show how real-world companies are taking the next leap
forward. Straightforward, pragmatic, and with no math required,
this book will help you: * Speak intelligently about Artificial
Intelligence and its advantages in marketing * Understand how
marketers without a Data Science degree can make use of machine
learning technology * Collaborate with data scientists as a subject
matter expert to help develop focused-use applications * Help your
company gain a competitive advantage by leveraging leading-edge
technology in marketing Marketing and data science are two
fast-moving, turbulent spheres that often intersect; that
intersection is where marketing professionals pick up the tools and
methods to move their company forward. Artificial Intelligence and
Machine Learning provide a data-driven basis for more robust and
intensely-targeted marketing strategies and companies that
effectively utilize these latest tools will reap the benefit in the
marketplace. Artificial Intelligence for Marketing provides a
nontechnical crash course to help you stay ahead of the curve.
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