TQM gurus and consultants market it as the best change initiative
that provides organizations with a competitive advantage. They also
say that it is a cure for all problems that companies face. This
dissertation provides intellectual and factual data showing that
this is not always the case. There are areas where TQM provides a
needed change initiative along with others. In addition, once most
companies treat improving their processes as a priority, TQM ceases
to give a competitive advantage since it becomes a basic entry
point into the competition. The dissertation gives examples showing
that contrary to what the consultants propagate: 1. It is not a
panacea for all problems in organizations and that it fits all
types of organizations, 2. It is not the only way to give
organizations a competitive advantage, and 3. TQM's fit for the
services sector is discussed with emphasis on customer
satisfaction. Also covered are some limitations of TQM including
empowerment, times of paradigm shifts, major process changes, and
reward systems.
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