"An Introduction to Rhetorical Communication" offers a true
integration of rhetorical theory and social science approaches to
public communication. This highly successful text guides students
through message planning and presentation in an easy step-by-step
process. "An Introduction to Rhetorical Communication" provides
students a solid grounding in the rhetorical tradition and the
basis for developing effective messages.
New and Enduring Features The chapter on Ethos has been
completely revised and updated with the most current research. The
chapter in the new edition now recognizes and includes more
references that the classical concept of ethos was more than just
"source credibility." The new edition has been thoroughly updated
with new and revised examples. The text has been updated to include
new discussions that reflect current research findings. Discusses
Contains discussions of four classical rhetorical canons:
invention, disposition, style and delivery. Includes a full chapter
on culture and diversity, which focuses on how the changing world
raises new concern for rhetorical communicators and which
emphasizes ethnocentrism using a new self-assessment measure.
Discusses the important ethical choices that rhetoricians face.
Provides sample speeches for analysis and criticism. Praise for "An
Introduction to Rhetorical Criticism"
"McCroskey offers a solid, time tested, traditional approach to
the study of rhetoric. The book offers an impressive distillation
of classical rhetoric. . .[and] demonstrates that these principles
still work and that they can be taught."
"Jim Hasenauer, California State University at Northridge"
"McCroskey's book necessitates that studentsraise themselves
beyond the level of most texts to that of true college
students."
"J. Kanan Sawyer, University of Texas -- Austin"
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