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Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Hardcover) Loot Price: R5,947
Discovery Miles 59 470
Repayment Terms: R557 pm x 12*
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Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Hardcover): James Colborn

Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Hardcover)

James Colborn

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Loot Price R5,947 Discovery Miles 59 470 | Repayment Terms: R557 pm x 12*

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Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2017
First published: 2006
Authors: James Colborn
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 236
ISBN-13: 978-1-138-44121-7
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-138-44121-X
Barcode: 9781138441217

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