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The Pulse of Politics - Electing Presidents in the Media Age (Paperback, 2nd edition)
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The Pulse of Politics - Electing Presidents in the Media Age (Paperback, 2nd edition)
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Every four years, journalists propel a presidential campaign into
the national consciousness. New candidates and issues become
features of the political landscape while familiar rituals are
reshaped by the unpredictability of personalities and events.
Underlying this apparent process of change, however, is a recurrent
cycle of political themes and social attitudes, a pulse of politics
that locks the process of choosing a president into a predictable
pattern. In this bold and brilliant examination of modern
presidential politics, James David Barber reveals the dynamics of
this cycle and shows how the pattern of drift and reaction may be
broken in this most critical of political choices. Barber probes
beneath the surface of campaigns to detect a steady rhythm of major
political motifs. The theory he advances in colorful narrative
chapters is that three dominant themes-conflict, conscience,
conciliation-recur in foreseeable twelve-year cycles. A combative
campaign-Truman vs. Dewey in 1948-is followed four years later by a
moral crusade-Eisenhower vs. Stevenson in 1952-which in turn is
succeeded by a contest to unify the nation-the Eisenhower-Stevenson
rematch in 1956. The pattern is then renewed: the fierce combat
between Kennedy and Nixon in 1960 was followed in 1964 by the
contest of principle between Johnson and Goldwater. In 1968 Richard
Nixon defeated Hubert Humphrey by promising to bring the nation
together. Monitoring shifting national political moods is a new
elite: the journalists. Barber makes the case that the party
system, increasingly clumsy and inflexible, can no longer pick up
the beat of politics. Instead it is through newspapers, magazines,
and television that the main themes of a campaign are sounded,
created, and destroyed. This new edition of The Pulse of Politics
provides a timely guide to the themes of the 1992 presidential
campaign and to future elections. It will be of special interest to
political scientists, historians, media analysts, and journalists.
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