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Books > Business & Economics > Economics
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Sport Business in Leading Economies (Hardcover)
Loot Price: R3,193
Discovery Miles 31 930
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Sport Business in Leading Economies (Hardcover)
Expected to ship within 12 - 17 working days
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From a renowned group of international scholars, this new work
examines how leading economic countries use sport business,
particularly individual sports events (such as the Olympics or FIFA
Men's or Women's World Cup) as well as participant sport, in
comprehensive plans toward driving and furthering economic
development, raising brand awareness (country as a brand),
transforming lagging communities, and enhancing travel and tourism
in the country. Comparative sport studies are fundamentally
designed for cross-country and cross-cultural understanding,
learning, and improvement. By recognizing the achievements,
administrative procedures, and management practices of peer
countries and using them as a mirror or referencing parameter,
government agencies and sport organizations of a country may be
able to identify areas that need improvements in their own
administration and cultivate development and growth in the
country's sport industry. Exploring how China, Japan, South Korea,
Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and
Australia have all used sport as a catalytic agent, each chapter
delves into the country's sports industry by looking at: recent
history and stages of the industry; current state including scope,
magnitude, structure, governance, policies, facilities, and
programs; developmental characteristics, strength, and highlights;
contemporary challenges and issues; and trends of development and
advancement.
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