In "Baseball Weekly"'s list of things that most affected baseball
in the twentieth century, television ranked second--behind only the
signing of Jackie Robinson. The new medium of television exposed
baseball to a genuinely national audience; altered the financial
picture for teams, owners, and players; and changed the way
Americans followed the game. "Center Field Shot" explores these
changes--all even more prominent in the first few years of the
twenty-first century--and makes sense of their meaning for
America's pastime. "" "Center Field Shot" traces a sometimes
contentious but mutually beneficial relationship from the first
televised game in 1939 to the new era of Internet broadcasts,
satellite radio, and high-definition TV, considered from the
perspective of businessmen collecting merchandising fees and
advertising rights, franchise owners with ever more money to spend
on talent, and broadcasters trying to present a game long
considered "unfriendly" to television. Ultimately the association
of baseball with television emerges as a reflection of--perhaps
even a central feature of--American culture at large.
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