IBM was the world’s leading provider of information technologies
for much of the twentieth century. What made it so successful for
such a long time, and what lessons can this iconic corporation
teach present-day enterprises? James W. Cortada—a business
historian who worked at IBM for many years—pinpoints the crucial
role of IBM’s corporate culture. He provides an inside look at
how this culture emerged and evolved over the course of nearly a
century, bringing together the perspectives of employees,
executives, and customers around the world. Through a series of
case studies, Inside IBM explores the practices that built and
reinforced organizational culture, including training of managers,
employee benefits, company rituals, and the role of humor. It also
considers the importance of material culture, such as coffee mugs
and lapel pins. Cortada argues that IBM’s corporate culture
aligned with its business imperatives for most of its history,
allowing it to operate with a variety of stakeholders in mind and
not simply prioritize stockholders. He identifies key lessons that
managers can learn from IBM’s experience and apply in their own
organizations today. This engaging and deeply researched book holds
many insights for business historians, executives and managers
concerned with stakeholder relations, professionals interested in
corporate culture, and IBMers.
General
Imprint: |
Columbia University Press
|
Country of origin: |
United States |
Release date: |
November 2023 |
Authors: |
James W. Cortada
|
Dimensions: |
235 x 156mm (L x W) |
Pages: |
480 |
ISBN-13: |
978-0-231-21300-4 |
Categories: |
Books
|
LSN: |
0-231-21300-X |
Barcode: |
9780231213004 |
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