Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
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Cross-Cultural Human-Computer Interaction and User Experience Design - A Semiotic Perspective (Hardcover)
Loot Price: R2,632
Discovery Miles 26 320
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Cross-Cultural Human-Computer Interaction and User Experience Design - A Semiotic Perspective (Hardcover)
Expected to ship within 12 - 17 working days
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Total price: R2,652
Discovery Miles: 26 520
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The semiotic perspective of Human-Computer Interaction (HCI) can
give you insight into values, beliefs, and reference systems of the
users that often go unnoticed when using traditional HCI
approaches. Cross-Cultural Human-Computer Interaction and User
Experience Design: A Semiotic Perspective focuses on the semiotic
approach in product, services, and system design, and emphasizes
the semiotic and linguistic aspects in HCI and user experience
(UX). The book shows you how to leverage these insights when
creating useful, usable, and appealing user interfaces. The book
covers the theoretical background of HCI semiotics with emphasis on
the interaction elements present in the user interface, the
methodology to work with them to achieve useful insights both for
design and evaluation, and the results obtained compared to
traditional UX methods. It then examines a cross-cultural study
presenting a semiotic method for design and evaluation in a
different cultural background, and discusses the resulting
insights, which are then structured as guidelines for HCI/UX design
for Chinese users. Although extensive research has been done in HCI
semiotics and the cultural aspects of HCI, this book differs by
exploring how these fields are informed by the linguistic
perspective. It presents a novel approach to cross-cultural HCI/UX,
covers the latest research in the field, and brings a set of tools
and methods to benefit the design process by taking a semiotic
perspective. It also supplies a set of design guidelines for
developing more usable, useful, and appealing products, services,
and systems.
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