The Yugo - The rise and fall of the worst car in history (Paperback)

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's "Car Talk" declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got "The Yugo: The Rise and Fall of the Worst Car in History." Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.

General

Imprint:	Hill & Wang Inc.,U.S.
Country of origin:	United States
Release date:	March 2011
First published:	March 2011
Authors:	Jason Vuic
Dimensions:	222 x 147 x 17mm (L x W x T)
Format:	Paperback
Pages:	272
ISBN-13:	978-0-8090-9895-8
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Promotions
LSN:	0-8090-9895-4
Barcode:	9780809098958

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!