Everything equal, customers choose whether they will return based
on the feeling they get when interacting with your brand. Research
reveals that a high number of customers will go through the trouble
of switching brands due to a bad customer experience. Great
businesses know how to make a customer feel seen, understood, and
valued. Those satisfied customers trust you more and come back--and
they tell their friends. Backed by plenty of on-the-ground research
and illustrated with real-life examples, The Come Back Culture
shows you how to create an experience that keeps people coming back
for more. It shows you how to - build a hospitable team - know your
guest - create moments that impress - recover quickly when things
go wrong - and more Whether you offer a service or a product online
or at a physical location, you can use the principles in this book
to turn your customers into raving fans of your business who not
only spend their money but continue to spread awareness of your
brand.
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