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Beyond Free Speech and Propaganda - The Political Development of Hollywood, 1907-1927 (Hardcover)
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Beyond Free Speech and Propaganda - The Political Development of Hollywood, 1907-1927 (Hardcover)
Series: Politics, Literature, & Film
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In Beyond Free Speech and Propaganda: The Political Development of
Hollywood, 1907-1927, Jay Douglas Steinmetz provides an original
and detailed account of the political developments that shaped the
American Film Industry in the silent years. In the 1900s and 1910s,
the American film industry often embraced the arguments of film
free speech and extolled the virtues of propagandistic cinema-the
visual art of persuasion seen as part and parcel of deliberative
democracy. The development of American cinema in these years was
formatively shaped by conflicts with another industry of cultural
consumption: liquor. Exhibitors battled with their competitors, the
ubiquitous saloon, while film producers often attacked the
immorality of drink with explosive propaganda on the screen. But
the threat of censorship and economic regulation necessitated
control and mastery over the social power of the cinema (its
capacity to influence the public through the visualization of
ideas) not an open medium of expression or an explicitly political
instrument of molding public opinion. By the early 1920s, big
producer-distributors based in Southern California sidelined
arguments for film free speech and tamped down the propagandistic
possibilities of the screen. Through their trade association, the
Motion Picture Producers and Distributors of America, headed by
Republican insider Will H. Hays, the emerging moguls of Hollywood
negotiated government regulation, prohibition, and the insurgency
of the Ku Klux Klan in the turbulent 1920s. A complex and
interconnected work of political history, this volume also uncovers
key aspects in the development of modern free speech, propaganda in
American political culture, the modern Republican Party, cultural
developments leading up to prohibition, and the rise and fall of
the Ku Klux Klan in the 1920s. This work will be of particular
interest to film and political historians interested in social
movements, economic development, regulation, and the evolution of
consumer capitalism in the early 20th century.
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