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Sustainable Strategic Management (Hardcover, 2nd edition)
Loot Price: R5,843
Discovery Miles 58 430
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Sustainable Strategic Management (Hardcover, 2nd edition)
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Sustainable strategic management (SSM) involves analysing,
formulating, and implementing business strategies that are
economically competitive, socially responsible, and in balance with
the cycles of nature. SSM has emerged from the coevolutionary
interactions of business organisations with the society they serve
and the planet they call home. SSM strategic portfolios allow
organisations to create competitive advantages by serving as agents
of social change and ecological protection. This book has been
specifically written as a text for traditional graduate and
undergraduate strategic management courses, and its short length
makes appropriate as a supplementary text in these courses as well.
The authors have structured the book to follow the standard
strategic management process, and they have included an ongoing
descriptive case on Eastman Chemical Company designed to provide an
in-depth example of the concepts presented in the chapters. From
creating organisational visions and missions, to formulating,
implementing, and evaluating goals and strategies, this book
provides readers with new ways of thinking about their
organisation's strategic role in the greater society and ecosystem
now and in the future.
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