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Books > Social sciences > Politics & government > Central government > Central government policies
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The Bully Pulpit, Presidential Speeches, and the Shaping of Public Policy (Hardcover)
Loot Price: R3,937
Discovery Miles 39 370
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The Bully Pulpit, Presidential Speeches, and the Shaping of Public Policy (Hardcover)
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Issue framing is the way that people, especially politicians, get
other people to view a particular problem or issue. By framing the
issue in a particular way, the goal is to get people to think about
the issue, to believe that an action is required and, most
importantly, to believe that a particular action (the one being
proposed by the framer) is the right one. The use of language and
imagery is an essential part of issue framing and has been an
integral part of the presidency since our nation's founding, but it
has become particularly important since Theodore Roosevelt began to
take his message directly to the people. This work examines a
selected speech delivered by every president from Roosevelt through
Barack Obama to show how language has been instrumental in
directing policy. Each chapter will examine the situation or
background for the problem, include a transcript of the speech the
president delivered, and conclude with an analysis of the speech in
terms of the particular frame that the speech utilized and the
eventual outcome, or policy direction, inspired by the speech.
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