Winner of the Popular Culture Association's 2018 John G. Cawelti
Award for the Best Textbook / Primer What is popular culture? Why
study popular culture in an academic context? An Introduction to
Popular Culture in the US: People, Politics, and Power introduces
and explores the history and contemporary analysis of popular
culture in the United States. In situating popular culture as lived
experience through the activities, objects, and distractions of
everyday life, the authors work to broaden the understanding of
culture beyond a focus solely on media texts, taking an
interdisciplinary approach to analyze American culture, its
rituals, beliefs, and the objects that shape its existence. After
building a foundation of the history of popular culture as an
academic discipline, the book looks broadly at cultural myths and
the institutional structures, genres, industries, and people that
shape the mindset of popular culture in the United States. It then
becomes more focused with an examination of identity, exploring the
ways in which these myths and mindset are internalized, practiced,
and shaped by individuals. The book concludes by connecting the
broad understanding of popular culture and the unique individual
experience with chapters dedicated to the objects, communities, and
celebrations of everyday life. This approach to the field of study
explores all matters of culture in a way that is accessible and
relevant to individuals in and outside of the classroom.
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