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Creating Pátzcuaro, Creating Mexico - Art, Tourism, and Nation Building under Lázaro Cárdenas (Paperback)
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Creating Pátzcuaro, Creating Mexico - Art, Tourism, and Nation Building under Lázaro Cárdenas (Paperback)
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LASA Visual Culture Studies Section Book Prize, Latin American
Studies Association (LASA) Winner, Arthur P. Whitaker Prize, Middle
Atlantic Council of Latin American Studies, 2019 In the 1930s, the
artistic and cultural patronage of celebrated Mexican president
Lázaro Cárdenas transformed a small Michoacán city, Pátzcuaro,
into a popular center for national tourism. Cárdenas commissioned
public monuments and archeological excavations; supported new
schools, libraries, and a public theater; developed tourism sites
and infrastructure, including the Museo de Artes e Industrias
Populares; and hired artists to paint murals celebrating regional
history, traditions, and culture. The creation of Pátzcuaro was
formative for Mexico; not only did it provide an early model for
regional economic and cultural development, but it also helped
establish some of Mexico’s most enduring national myths, rituals,
and institutions. In Creating Pátzcuaro, Creating Mexico, Jennifer
Jolly argues that Pátzcuaro became a microcosm of cultural power
during the 1930s and that we find the foundations of modern Mexico
in its creation. Her extensive historical and archival research
reveals how Cárdenas and the artists and intellectuals who worked
with him used cultural patronage as a guise for radical
modernization in the region. Jolly demonstrates that the Pátzcuaro
project helped define a new modern body politic for Mexico, in
which the population was asked to emulate Cárdenas by touring the
country and seeing and embracing its land, history, and people.
Ultimately, by offering Mexicans a means to identify and engage
with power and privilege, the creation of Pátzcuaro placed art and
tourism at the center of Mexico’s postrevolutionary nation
building project.
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