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Creating Patzcuaro, Creating Mexico - Art, Tourism, and Nation Building under Lazaro Cardenas (Hardcover)
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Creating Patzcuaro, Creating Mexico - Art, Tourism, and Nation Building under Lazaro Cardenas (Hardcover)
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LASA Visual Culture Studies Section Book Prize, Latin American
Studies Association (LASA) Winner, Arthur P. Whitaker Prize, Middle
Atlantic Council of Latin American Studies, 2019 In the 1930s, the
artistic and cultural patronage of celebrated Mexican president
Lazaro Cardenas transformed a small Michoacan city, Patzcuaro, into
a popular center for national tourism. Cardenas commissioned public
monuments and archeological excavations; supported new schools,
libraries, and a public theater; developed tourism sites and
infrastructure, including the Museo de Artes e Industrias
Populares; and hired artists to paint murals celebrating regional
history, traditions, and culture. The creation of Patzcuaro was
formative for Mexico; not only did it provide an early model for
regional economic and cultural development, but it also helped
establish some of Mexico's most enduring national myths, rituals,
and institutions. In Creating Patzcuaro, Creating Mexico, Jennifer
Jolly argues that Patzcuaro became a microcosm of cultural power
during the 1930s and that we find the foundations of modern Mexico
in its creation. Her extensive historical and archival research
reveals how Cardenas and the artists and intellectuals who worked
with him used cultural patronage as a guise for radical
modernization in the region. Jolly demonstrates that the Patzcuaro
project helped define a new modern body politic for Mexico, in
which the population was asked to emulate Cardenas by touring the
country and seeing and embracing its land, history, and people.
Ultimately, by offering Mexicans a means to identify and engage
with power and privilege, the creation of Patzcuaro placed art and
tourism at the center of Mexico's postrevolutionary nation building
project.
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