Anthropology written for a popular audience is the most neglected
branch of the discipline. In the 1980s postmodernist
anthropologists began to explore the literary and reflective
aspects of their work. Popularizing Anthropology advances that
trend by looking at a key but previously marginalized genre of
anthropology. The contributors, who are well known anthropologists,
explore such themes as: why so many anthropologists are women; how
the Japanese have reacted to Ruth Benedict; why Margaret Mead
became so successful; how the French media promote Levi-Strauss and
Louis Dumont; Why Bruce Chatwin tells us more about Aboriginals
than many anthropologists in Australia; how personal accounts of
fieldwork have evolved since the 1950s; how to write a personal
account of fieldwork. Popularizing Anthropology unearths a
submerged tradition within anthropology and reveals that, from the
beginning, anthropologists have looked beyond the boundaries of the
academy for their listeners. It aims to establish the
popularization of the discipline as an illuminating topic of
investigation in its own right, arguing that it is not an
irrelevant appendage to the main body of the subject but has always
been an integral part of it.
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