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Housework and Housewives in American Advertising - Married to the Mop (Paperback, 1st ed. 2011) Loot Price: R1,452
Discovery Miles 14 520
Repayment Terms: R136 pm x 12*
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Housework and Housewives in American Advertising - Married to the Mop (Paperback, 1st ed. 2011): Jessamyn Neuhaus

Housework and Housewives in American Advertising - Married to the Mop (Paperback, 1st ed. 2011)

Jessamyn Neuhaus

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Loot Price R1,452 Discovery Miles 14 520 | Repayment Terms: R136 pm x 12*

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2015
First published: 2011
Authors: Jessamyn Neuhaus
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 273
Edition: 1st ed. 2011
ISBN-13: 978-1-349-29618-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Arts & Architecture > Performing arts > Films, cinema > General
Books > Humanities > History > World history > General
Books > Humanities > History > American history > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > History > American history > General
Books > History > History of specific subjects > Social & cultural history
Books > History > World history > General
LSN: 1-349-29618-X
Barcode: 9781349296187

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