When thinking about the culture and economy of East Asia, many
attribute to the region a range of dispositions, including a
preference for consensus and social harmony, loyalty and respect
towards superiors and government, family values, collectivism, and
communitarianism. Affect is central to these concepts, and yet the
role of affect and its animated or imagined potentialities in the
political economy of East Asia has not been systematically studied.
The book examines the affective dimensions of power and economy in
East Asia. It illuminates the dynamics of contemporary governance,
and ways of overcoming common Western assumptions about East Asian
societies. Here, affect is defined as felt quality that gives
meaning and imagination to social, political, and economic
processes, and as this book demonstrates, it can provide an
analytical tool for a nuanced and enriched analysis of social,
political, and economic transformations in East Asia. Through
ethnographic and media analyses, this book provides a framework for
analyzing emerging phenomena in East Asia, such as happiness
promotion, therapeutic governance, the psychologization of social
issues, the rise of self-help genres, transnational labor
migration, new ideologies of gender and the family, and
mass-mediated affective communities. Through the lens of affect
theory, the contributors explore changing political configurations,
economic engagements, modes of belonging, and forms of subjectivity
in East Asia, and use ethnographic research and discourse analysis
to illustrate the affective dimensions of state and economic power
and the way affect informs and inspires action. This
interdisciplinary book will be of great interest to students and
scholars of Asian studies, anthropology, sociology, media studies,
history, cultural studies, and gender and women's studies.
General
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