The Simulmatics Corporation, founded in 1959, mined data, targeted
voters, accelerated news, manipulated consumers, destabilized
politics, and disordered knowledge-decades before Facebook, Amazon,
and Cambridge Analytica. Although Silicon Valley likes to imagine
that it has no past, the scientists of Simulmatics are almost
undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon
Musk-or so argues Jill Lepore, distinguished Harvard historian and
New Yorker staff writer, in this "hilarious, scathing, and
sobering" (David Runciman) account of the origins of predictive
analytics and behavioral data science.
General
Imprint: |
W W Norton & Co Inc
|
Country of origin: |
United States |
Release date: |
October 2021 |
Authors: |
Jill Lepore
|
Dimensions: |
211 x 140 x 28mm (L x W x T) |
Format: |
Paperback
|
Pages: |
432 |
ISBN-13: |
978-1-324-09112-7 |
Categories: |
Books >
Humanities >
History >
General
Books >
History >
General
|
LSN: |
1-324-09112-6 |
Barcode: |
9781324091127 |
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