Combining practitioner insight with academic background, this book
offers a useful framework on retail strategy with unusual breadth
and depth. It communicates contemporary retail thought from the
perspectives of both senior international retailers and expert
observers. It is structured around four sections: retailing in an
international context; chapters from faculty at Templeton College
in Oxford outlining the key issues with review questions,
discussion topics, assignments and further reading; in-depth
interviews with senior executives in the world's major retailers
conducted by the Oxford Institute of Retail Management (each case
is backed up by company and sector information to demonstrate the
changing retail and global environment); and a summary and overview
with further exercises assignments and recommended reading.The book
is designed for both students and executives needing to understand
the complexities of the latest global developments and thinking.
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