Ethical consumption, fair trade, consumer protests, brand
backlashes, green goods, boycotts and downshifting: these are all
now familiar consumer activities - and in some cases, are almost
mainstream. They are part of the expanding field of 'radical
consumption' in a world where we are encouraged to shop for change.
. . But just how radical are these forms of consumption? This
book offers an interdisciplinary approach to examining contemporary
radical consumption, analyzing its possibilities and problems,
moralities, methods of mediation and its connections to wider
cultural formations of production and politics.
. . Jo Littler argues that we require a more expansive
vocabulary and to open up new approaches of enquiry in order to
understand the area's many contradictions, strengths and
weaknesses. Drawing on a number of contemporary theories, terms and
debates in media and cultural studies, she uses a range of specific
case studies to bring theory to life.
. . By analysing practices of radical consumption, the book
explores a number of key questions: . . Is ethical consumption
merely a sop for the middle classes?. What are the contradictions
of green consumption?. Should we understand corporate social
responsibility as a form of consumer-oriented greenwash? . Who
benefits from the new forms of cosmopolitan caring consumption?.
Can such forms of consumption ever move beyond their niche market
status to become an effective political force? . Can we really buy
our way to a better, more equitable or sustainable future? . .
"Radical Consumption" is important reading for cultural, media and
sociology students..
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