The first unspoken law of service quality and productivity is to do
it right the first time. However, chances are that the customers
may not be always satisfied with some of the services they receive.
How well a firm handles complaints and resolves problems frequently
determines whether it builds customer loyalty or it watches its
customers take their business elsewhere. Designing Complaint
Handling and Service Recovery Strategies is the 11th volume in the
Winning in Service Markets Series by services marketing expert
Jochen Wirtz. Scientifically grounded, accessible and practical,
the Winning in Service Markets Series bridges the gap between
cutting-edge academic research and industry practitioners, and
features best practices and latest trends on services marketing and
management from around the world.
General
Imprint: |
World Scientific Publishing Co Inc (USA)
|
Country of origin: |
United States |
Series: |
Winning In Service Markets Series, 11 |
Release date: |
November 2017 |
First published: |
2018 |
Authors: |
Jochen Wirtz
|
Format: |
Paperback
|
Pages: |
72 |
ISBN-13: |
978-1-944659-39-4 |
Categories: |
Books >
Business & Economics >
General
Promotions
|
LSN: |
1-944659-39-0 |
Barcode: |
9781944659394 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!