On what basis do companies prepare their business plans? How do
they know that they are maximising their opportunities as well as
limiting their risks with their existing or planned resource base?
How can they plan revenue generation if the market mix does not
have a foundation in relation to macro environmental factors? The
intent of the book is to remove some of the complex specific
marketing criteria alluded to by text book authors. One can then
appreciate how a marketing plan can be used for the creation of a
business plan. Major benefits are associated with this title, these
are: - A. It provides a more simplified corporate management tool.
A subject that attracts limited text book coverage by marketing
strategy authors. A. It allows readers to gauge the importance of
their own positions within a company environment and the overall
impact their actions may have. A. It is most useful as tool to
gauge more effectively training requirements within a given company
environment. A. It is of paramount importance for SME's who may not
employ a sales person. A. Last but not least is the importance
placed upon research journal authors to limit their "Micro"
environmental focus and to concentrate more on "Macro"
environments. The book consists of a 10 stage marketing plan (see
page 32). Each stage has its own chapter that is both chronological
and iterative in terms of its impact upon a company's profit and
loss (P and L) statement. The company's P and L is that which
states the revenue one can expect to generate by way of the
business plans proposed by way of each marketing plan activity.
Added to this is cash flow and the manner in which is corresponds
directly with the P and L.
General
| Imprint: |
Authorhouse
|
| Country of origin: |
United States |
| Release date: |
February 2008 |
| First published: |
February 2008 |
| Authors: |
Joe Erfurt
|
| Dimensions: |
280 x 216 x 18mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
284 |
| ISBN-13: |
978-1-4343-2109-1 |
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
1-4343-2109-6 |
| Barcode: |
9781434321091 |
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