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Dark Persuasion - A History of Brainwashing from Pavlov to Social Media (Paperback)
Loot Price: R436
Discovery Miles 4 360
You Save: R109
(20%)
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Dark Persuasion - A History of Brainwashing from Pavlov to Social Media (Paperback)
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List price R545
Loot Price R436
Discovery Miles 4 360
You Save R109 (20%)
Expected to ship within 5 - 10 working days
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A "highly readable and compelling"Â account (Science) of
brainwashing’s pervasive role in the twentieth and twenty-first
centuries “Riveting. . . . Dimsdale . . . shows how the art of
dark persuasion a generation ago led almost inevitably to today’s
misinformation, cyberbullying and cultlike behavior on the
Internet.”—Dina Temple-Raston, Washington Post  This
gripping book traces the evolution of brainwashing from its
beginnings in torture and religious conversion into the age of
neuroscience and social media. When Pavlov introduced scientific
approaches, his research was enthusiastically supported by Lenin
and Stalin, setting the stage for major breakthroughs in tools for
social, political, and religious control. Â Â Tracing
these developments through many of the past century’s major
conflagrations, Dimsdale narrates how when World War II erupted,
governments secretly raced to develop drugs for interrogation.
Brainwashing returned to the spotlight during the Cold War in the
hands of the North Koreans and Chinese. In response, a huge
Manhattan Project of the Mind was established to study memory
obliteration, indoctrination during sleep, and hallucinogens. Cults
used the techniques as well. Nobel laureates, university academics,
intelligence operatives, criminals, and clerics all populate this
shattering and dark story—one that hasn’t yet ended.
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