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Autos and Progress - The Brazilian Search for Modernity (Hardcover, New)
Loot Price: R2,866
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Autos and Progress - The Brazilian Search for Modernity (Hardcover, New)
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Autos and Progress studies the automobile as both a tool and a
cultural symbol of Brazil's status as a modern "developed" nation.
As such it addresses debates on state-making, the role of
multi-national corporations in the region, middle-class
consumerism, working-class politics, and sports and leisure in the
crafting of national identity, among others. Such a study is key
for understanding the twentieth century because auto-based
transportation became the central facet of Brazilian attempts to
gain control over its massive national space. The most obvious
expressions of this include the building of Brasilia to be the new,
interior national capital, the extensive road building throughout
the Amazon in the 1970s, the nation's development of one of the
world's leading alternative fuel industries, Brazilian dominance in
world Formula One racing, and the fact that the current president,
Luiz Inacio Lula da Silva, is a former auto worker and trade union
leader. This focus on Brazilians' fascination with automobiles and
their reliance on auto production and consumption as keys to their
economic and social transformation, explains how Brazil - which
enshrined its belief in science and technology in its national
slogan of Order and Progress - has differentiated itself from other
Latin American nations. This embrace of automobility allowed the
Brazilian elite to use industrialism and the increased mobility of
an auto-based society to attempt to remake the nation's poor into a
more homogeneous population. Autos and Progress engages key issues
in the Brazil around the meaning and role of race in society and
also addresses several classic debates in Brazilian studies about
the nature of Brazil's great size and diversity and how they shaped
state-making. Autos and Progress unifies Brazilian economics,
politics, and culture in the twentieth century. It provides a
unique historical context for understanding Brazilian modernism in
politics and culture. Moreover, by analyzing the origins of
auto-oriented industrialism and consumerism, the book is an
economic, cultural and social history of Brazilian attempts to
remake the nation into a middle-class democracy. This aspect of the
study presents a new interpretation for the rise of Brazil's New
Unionism, which was born in Brazil's auto, truck, and bus
factories. It also provides important context for understanding the
place of the Partido dos Trabalhadores (Workers' Party) in national
politics and culture, and the rise of President Luiz Inacio Lula da
Silva, a former auto worker.
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