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The Marketisation of Higher Education - Concepts, Cases, and Criticisms (Hardcover, 1st ed. 2021)
Loot Price: R4,386
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The Marketisation of Higher Education - Concepts, Cases, and Criticisms (Hardcover, 1st ed. 2021)
Series: Marketing and Communication in Higher Education
Expected to ship within 12 - 17 working days
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This edited volume explores the nature, scope, and consequences of
the marketisation of higher education. Chapters identify different
practices which reflect the marketisation of higher education, and
offer various perspectives on the policies and procedures which
stimulate and regulate it. The volume takes a holistic approach,
following the notion that the marketisation of higher education
both drives and is driven by the universities which form the higher
education market.
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