The Economics of Business Strategy is an authoritative collection
of the most important published articles on the economic basis of
business strategy. John Kay - who himself has made seminal
contributions to the field - has selected articles that illustrate
the origins of familiar concepts in business strategy - the
experience curve, the portfolio matrix, the 'five forces' while
also presenting the foundations of the modern resource based theory
of strategy.The volume will be of particular interest to economists
who wish to learn how the subject has been used in business and to
people working in business who wish to learn of the economic basis
of the concepts used.
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