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The Economics of Business Strategy (Hardcover) Loot Price: R9,614
Discovery Miles 96 140
Repayment Terms: R901 pm x 12*
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The Economics of Business Strategy (Hardcover): John Kay

The Economics of Business Strategy (Hardcover)

John Kay

Series: The International Library of Critical Writings in Economics series

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Loot Price R9,614 Discovery Miles 96 140 | Repayment Terms: R901 pm x 12*

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The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay - who himself has made seminal contributions to the field - has selected articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, the 'five forces' while also presenting the foundations of the modern resource based theory of strategy.The volume will be of particular interest to economists who wish to learn how the subject has been used in business and to people working in business who wish to learn of the economic basis of the concepts used.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: The International Library of Critical Writings in Economics series
Release date: July 2003
Editors: John Kay
Dimensions: 244 x 169 x 57mm (L x W x T)
Format: Hardcover
Pages: 768
ISBN-13: 978-1-85898-006-5
Categories: Books > Business & Economics > Economics > Economic theory & philosophy
Books > Business & Economics > Business & management > Business strategy
LSN: 1-85898-006-2
Barcode: 9781858980065

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