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Microeconomics - Optimization, Experiments, and Behavior (Hardcover)
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Microeconomics - Optimization, Experiments, and Behavior (Hardcover)
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The most innovative feature of the book is its extensive coverage
of recent research in behavioral and experimental economics. This
research not only documents behavior inconsistent with some
elements of traditional theory but also advances positive theories
with superior predictive power. The research covered includes
studies of loss aversion, reference-dependent preferences, the
context and framing of choice, hyperbolic discounting and
inconsistent intertemporal choice, predictable errors in updating
probabilities, nonlinear weighting of probabilities, and prospect
theory. The importance of this material was highlighted by the
Swedish Academy of Sciences when it awarded the 2002 Prize in
Economic Sciences to Daniel Kahneman (a psychologist who helped lay
the foundations of behavioral economics) and Vernon Smith (an
experimental economist). Although the topics are "advanced" in the
sense that they are near the frontier of economic research and
seldom-covered in textbooks, they are readily comprehended because
they center on simple controlled experiments and relate to everyday
concerns. Covering results from behavioral and experimental
economics along with traditional microeconomic doctrine involves
re-balancing three key components of economics: issues, theory, and
data. Traditional introductions emphasize issues, sketch theory,
and use data only to illustrate theory. More advanced texts
traditionally focus on theory, relegating issues and data to
asides. Any data in traditional texts are usually from
observational (non-experimental) studies. The relationship between
theory and observational data is likely to be ambiguous until
probed by advanced econometric methods and may remain so even then.
Recognizing that few students have the econometric skills needed
for serious analysis of observational data, some authors focus
their texts almost exclusively on theory and issues. Although
widely used, such texts discomfort students and professors to whom
data-free exposition smells of indoctrination. In comparison to
traditional texts, this book places more emphasis on experimental
data, both when they support received theory and when they reveal
anomalies. Thus the book covers both feed-lot experiments that
generate conventionally shaped isoquants and choice experiments
that cast doubt on the predictive value of expected utility theory.
The book presupposes nothing beyond high-school algebra and
intellectual curiosity. It is intended for undergraduate classes
and independent reading. Anyone writing for an audience that
includes undergraduates must decide how to handle the growing gap
between the rudimentary mathematical skills acquired in secondary
schools, particularly in the United States, and the growing
mathematical prerequisites for reading economists' professional
journals. This gap must somehow be bridged if undergraduates are to
be prepared for employment or graduate study in economics and
related fields. To be fully prepared, students need not only
classes in mathematics but also practice in formulating and solving
quantitative economic problems. Too many texts either omit such
problems or assume that students come fully equipped to handle
them. In contrast, this text offers many opportunities to apply
high-school algebra in an economic context and to develop basic
skills in linear programming and risk modeling. Through footnotes
and parenthetical remarks, it also encourages readers to make good
use of any calculus they know. Exercises appear where appropriate
in the text; solutions and supplemental problems are collected at
the ends of chapters. When teaching from the book, I usually start
each class by asking students if they had trouble solving any
problems in the previous chapter and end class by helping students
tackle the problems in the current chapter. By solving the problems
students can make appreciable progress toward becoming competent
economists.
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