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Books > Social sciences > Politics & government > Local government
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Campaigns from the Ground Up - State House Elections in a National Context (Paperback)
Loot Price: R1,677
Discovery Miles 16 770
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Campaigns from the Ground Up - State House Elections in a National Context (Paperback)
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Based on data from the most recent elections, this book examines
state house races in four key states California, Texas, Michigan,
and Virginia and creates simulations of campaign planning,
strategizing, budgeting, fundraising, and winning in a variety of
political contexts. The authors have not only researched and taught
about these issues they have conducted campaigns, run for office,
and served in government at every level from the local to the
national. They have experience confronting questions of campaign
ethics and crisis management, and they actively embrace social
media in their work. Internet fundraising as well as campaign
websites are among the many media subjects included. This is a book
not just for candidates, campaign professionals, and students, but
for all concerned citizens who want to understand the pathways of
politics better.
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