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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Towards a Comparative Economic History of Cinema, 1930-1970 (Hardcover, 1st ed. 2022)
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Towards a Comparative Economic History of Cinema, 1930-1970 (Hardcover, 1st ed. 2022)
Series: Frontiers in Economic History
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This book examines the economic circumstances in which films were
produced, distributed, exhibited, and consumed during the spoken
era of film production until 1970. The periodisation covers the
years between the onset of sound and the demise of the phased
distribution of films. Films are generally appreciated for their
aesthetic qualities. But they are also commodities. This work of
economic history presents a new approach, considering consumption
behaviour as significant as supply-side decision-making. Audiences'
tastes are considered central, with box-office an indicator of what
they liked. The POPSTAT Index of Film Popularity is used as a proxy
where box office knowledge is missing. Comparative analysis is
conducted through the tool RelPOP. The book comprises original case
studies covering film consumption in Great Britain, the
Netherlands, Sweden, and the United States during the 1930s;
Australia and occupied Belgium during the Second World War; and
Italy, the United States, Poland and Czechoslovakia during the
Post-war. An overriding theme is how the classical American
business model, which emerged during the 1910s linking production
to distribution and exhibition, adapted to local circumstances,
including the two countries behind the Iron Curtain during the
years of 'High Stalinism'.
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