In Production Culture, John Thornton Caldwell investigates the
cultural practices and belief systems of Los Angeles–based film
and video production workers: not only those in prestigious
positions such as producers and directors but also many
“below-the-line” laborers, including gaffers, editors, and
camera operators. Caldwell analyzes the narratives and rituals
through which workers make sense of their labor and critique the
film and TV industry as well as the culture writ large. As a
self-reflexive industry, Hollywood constantly exposes itself and
its production processes to the public; workers’ ideas about the
industry are embedded in their daily practices and the media they
create. Caldwell suggests ways that scholars might learn from the
industry’s habitual self-scrutiny.Drawing on interviews,
observations of sets and workplaces, and analyses of TV shows,
industry documents, economic data, and promotional materials,
Caldwell shows how film and video workers function in a
transformed, post-network industry. He chronicles how workers have
responded to changes including media convergence, labor
outsourcing, increasingly unstable labor and business relations,
new production technologies, corporate conglomeration, and the
proliferation of user-generated content. He explores new struggles
over “authorship” within collective creative endeavors, the way
that branding and syndication have become central business
strategies for networks, and the “viral” use of industrial
self-reflexivity to motivate consumers through DVD bonus tracks,
behind-the-scenes documentaries, and “making-ofs.” A
significant, on-the-ground analysis of an industry in flux,
Production Culture offers new ways of thinking about media
production as a cultural activity.
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