An analysis of African American televangelists as cultural icons
Through their constant television broadcasts, mass video
distributions, and printed publications, African American religious
broadcasters have a seemingly ubiquitous presence in popular
culture. They are on par with popular entertainers and athletes in
the African American community as cultural icons even as they are
criticized by others for taking advantage of the devout in order to
subsidize their lavish lifestyles. For these reasons questions
abound. Do televangelists proclaim the message of the gospel or a
message of greed? Do they represent the "authentic" voice of the
black church or the Christian Right in blackface? Does the
phenomenon reflect orthodox "Christianity" or ethnocentric
"Americaninity" wrapped in religious language? Watch This! seeks to
move beyond such polarizing debates by critically delving into the
dominant messages and aesthetic styles of African American
televangelists and evaluating their ethical implications.
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