0
Your cart

Your cart is empty

Books > Medicine > General issues > Health systems & services

Buy Now

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback) Loot Price: R4,997
Discovery Miles 49 970
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback): Jose Duarte Santos,...

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback)

Jose Duarte Santos, Ines Pereira

 (sign in to rate)
Loot Price R4,997 Discovery Miles 49 970 | Repayment Terms: R468 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

General

Imprint: Business Science Reference
Country of origin: United States
Release date: August 2021
Editors: Jose Duarte Santos • Ines Pereira
Dimensions: 279 x 216mm (L x W)
Format: Paperback
Pages: 315
ISBN-13: 978-1-79987-266-5
Categories: Books > Medicine > General issues > Health systems & services > General
LSN: 1-79987-266-1
Barcode: 9781799872665

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Cancer - Navigating The Journey
Cherry Armstrong Paperback R390 R305 Discovery Miles 3 050
Fundamentals Of Research Methodology For…
Hilla Brink, Gisela Van Rensburg Paperback R367 R323 Discovery Miles 3 230
Mental Health Nursing - A South African…
Lyn Middleton Paperback  (2)
R957 R826 Discovery Miles 8 260
Vlok's Community Health For Southern…
Marina Clarke Paperback R774 R680 Discovery Miles 6 800
Primary Clinical Care Manual - A…
Soweto Trust for Nurse Clinical Training Paperback R520 R406 Discovery Miles 4 060
Health and health care in South Africa
H.C.J. van Rensburg Paperback R1,050 R942 Discovery Miles 9 420
Holding My Breath - Further Exploits Of…
Anne Biccard Paperback  (1)
R265 R207 Discovery Miles 2 070
What Really Happened In Wuhan
Sharri Markson Paperback R300 R240 Discovery Miles 2 400
Cleaning Up Your Mental Mess - 5 Simple…
Dr. Caroline Leaf Paperback  (3)
R299 R246 Discovery Miles 2 460
Leadership In Health Services Management
Karien Jooste Paperback R796 R697 Discovery Miles 6 970
Basic science for health students
C. Radue, W. Schoeman, … Paperback R718 R632 Discovery Miles 6 320
Dimensions Of Healthcare Management
Marhie Bezuidenhout Paperback  (1)
R630 R555 Discovery Miles 5 550

See more

Partners