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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback) Loot Price: R4,997
Discovery Miles 49 970
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback): Jose Duarte Santos,...

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback)

Jose Duarte Santos, Ines Pereira

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Loot Price R4,997 Discovery Miles 49 970 | Repayment Terms: R468 pm x 12*

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The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

General

Imprint: Business Science Reference
Country of origin: United States
Release date: August 2021
Editors: Jose Duarte Santos • Ines Pereira
Dimensions: 279 x 216mm (L x W)
Format: Paperback
Pages: 315
ISBN-13: 978-1-79987-266-5
Categories: Books > Medicine > General issues > Health systems & services > General
LSN: 1-79987-266-1
Barcode: 9781799872665

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