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Digital Marketing with Drupal - The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal (Paperback)
Loot Price: R985
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Digital Marketing with Drupal - The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal (Paperback)
Expected to ship within 10 - 15 working days
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Supercharge your digital marketing services by building your
knowledge to become a skilled digital marketer with the power of
Drupal Key Features Apply proven marketing techniques using
real-world examples of a Drupal development agency and an
e-commerce store Discover a checklist of nearly 300 must-do
activities to ensure that no task is overlooked Integrate Drupal
with other third-party marketing applications and systems Book
DescriptionDrupal is an open-source platform for building ambitious
digital experiences. With this practical guide to digital
marketing, developers working with Drupal will be able to put their
knowledge to work and boost the performance of their online
marketing campaigns. Complete with step-by-step explanations of
essential concepts, practical examples, and self-assessment
questions, this book will take you through the most popular digital
marketing techniques and how to apply them, including content
marketing, email marketing, social media marketing, SEO, SEM, CRM,
and marketing automation, and the latest developments in website
personalization and AI marketing. Once you've learned the
fundamentals of digital marketing, you'll see how to apply them to
your Drupal website or online store. In addition, you'll discover
how Drupal can help you better manage your tasks and automate some
of them. The book will help you discover the free modules
available, how to use them, and how to integrate Drupal with
external marketing-related platforms and services. By the end of
this Drupal digital marketing book, you'll be able to build and
deploy a complete digital marketing platform on top of Drupal to
reach a greater audience and achieve online success. What you will
learn Explore the most successful digital marketing techniques
Create your digital marketing plan with the help of Drupal's
digital marketing checklist Set up, manage, and administer all the
marketing components of a Drupal website Discover how to increase
the traffic to your Drupal website Develop and implement an
e-commerce marketing strategy for your Drupal Commerce store Manage
your daily marketing activities using Drupal Get started with
customizing your consumers' digital experience Find out what's next
for Drupal and digital marketing Who this book is forThis book is
for Drupal site builders, digital marketers managing Drupal
websites marketing and communication, digital or Drupal agency
owners, marketing consultants, and anyone managing a Drupal website
or e-commerce store. Basic knowledge of Drupal architecture and
marketing concepts and related techniques is necessary.
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