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Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
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Global Fashion Brands - Style, Luxury and History (Paperback)
Loot Price: R1,571
Discovery Miles 15 710
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Global Fashion Brands - Style, Luxury and History (Paperback)
Expected to ship within 12 - 17 working days
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Fashion branding is more than just advertising. It helps to
encourage the purchase and repurchase of consumer goods from the
same company. While historically fashion branding has primarily
focused on consumption and purchasing decisions, recent scholarship
suggests that branding is a process that needs to be analyzed from
a style, luxury, and historical pop cultural view using critical,
ethnographic, individualistic, or interpretive methods.
In this collection, the contributors explore the meaning behind
fashion branding in the context of the contested power relations
underpinning the production, marketing, and consumption of style
and fashion as part of our global culture.
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