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Books > Social sciences > Sociology, social studies > Social institutions
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The Aesthetics and Affects of Cuteness (Hardcover)
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The Aesthetics and Affects of Cuteness (Hardcover)
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Cuteness is one of the most culturally pervasive aesthetics of the
new millennium and its rapid social proliferation suggests that the
affective responses it provokes find particular purchase in a
contemporary era marked by intensive media saturation and spreading
economic precarity. Rejecting superficial assessments that would
deem the ever-expanding plethora of cute texts trivial, The
Aesthetics and Affects of Cuteness directs serious scholarly
attention from a variety of academic disciplines to this ubiquitous
phenomenon. The sheer plasticity of this minor aesthetic is vividly
on display in this collection which draws together analyses from
around the world examining cuteness's fundamental role in cultural
expressions stemming from such diverse sources as military
cultures, high-end contemporary art worlds, and animal shelters.
Pushing beyond prevailing understandings that associate cuteness
solely with childhood or which posit an interpolated parental bond
as its primary affective attachment, the essays in this collection
variously draw connections between cuteness and the social,
political, economic, and technological conditions of the early
twenty-first century and in doing so generate fresh understandings
of the central role cuteness plays in the recalibration of
contemporary subjectivities.
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