As the role of sport in society becomes ever more prominent and as
sports organisations become increasingly influential members of the
global community, so it has become more important than ever for
sport to consider its wider social responsibilities. The Routledge
Handbook of Sport and Corporate Social Responsibility is the first
book to offer a comprehensive survey of theories and concepts of
CSR as applied to sport, and the social, ethical and environmental
aspects of sport business and management. It offers an overview of
perspectives and approaches to CSR in sport, examines the unique
features of the sport industry in relation to CSR, explores the
tools, models, common pitfalls and examples of best practice on
which managers can draw, and discusses how CSR and corporate
citizenship can be integrated into the sport management curriculum.
The book covers every key issue and functional area, including
implementation, strategic benefits, communication and corporate
image, stakeholder engagement, and the measurement and evaluation
of CSR policies and practices, and includes detailed international
case studies, from the NBA and the Olympic Games to Japanese
soccer. The Routledge Handbook of Sport and Corporate Social
Responsibility is important reading for any student, researcher,
manager or policy maker with an interest in sport business,
management, ethics or development.
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