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Tying and Bundling as a Leveraging Concern under EC Competition Law (Hardcover)
Loot Price: R5,646
Discovery Miles 56 460
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Tying and Bundling as a Leveraging Concern under EC Competition Law (Hardcover)
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Despite great strides in enforcement of the cartel prohibition of
article 81 EC and major merger control reform, EC competition law
still lacks clear standards for anti-competitive abuses under
article 82 EC. In a masterful engagement with this issue, the
thoughtful and original analysis in this book focuses on tying and
bundling. Although these ubiquitous business practices are
primarily addressed under article 82 EC as constituting abusive
behavior, a wealth of economics literature emphasizes their
strategic and efficiency motivations. However, there is a balance
to be found, as this book ably demonstrates. In the course of the
analysis, the author zeroes in on such central questions as the
following: What tests are available to determine whether two
products are distinct or not? Under which circumstances is
anti-competitive leveraging feasible? Which efficiency motivations
should be accepted? How does one valuate the possible efficiencies
in the short run and the risk of leveraging effects in the long
run? What factors should be considered when answering the separate
product issue? What are the implications for the burden of proof
under article 82 EC? Does the application of a more effects-based
approach under article 82 also affect the dominance analysis? In
his examination of the various responses to these probing
questions, the author is able to formulate a very useful diagnosis
of what factors determine whether a tied or bundled entity is
likely to engender anti-competitive effects. The presentation is
supported throughout by detailed reference to relevant
legal-economic doctrine, laws, and judicial interpretation by
European and U.S. courts, the European Commission, and antitrust
agencies. In its development of effects-based tests for assessing
tying and bundling practices, this important book will be of
special value to policymakers and regulatory officials involved in
enforcement of EC or Member State competition law. It will also be
welcomed by academics in both law and economics as a truly cogent
and workable approach to the solution of one of the most vital and
intriguing debates in the antitrust field.
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