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Books > Business & Economics > Business & management > Business strategy
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SMEs in the Digital Era - Opportunities and Challenges of the Digital Single Market (Hardcover)
Loot Price: R2,755
Discovery Miles 27 550
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SMEs in the Digital Era - Opportunities and Challenges of the Digital Single Market (Hardcover)
Expected to ship within 12 - 17 working days
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With an interdisciplinary approach, this book elaborates and
discusses the strategic, regulatory and economic scenario that the
sponsorship of a European Digital Single Market has been generating
for small- and medium-sized companies (SMEs). Encompassing expert
innovative analysis of the regulatory framework, economic dynamics
and organizational processes, SMEs in the Digital Era highlights
the effects these have and the complex process through which SMEs
can enter and successfully compete in the digital market. With
contributions from international scholars, this insightful book
takes a deep dive into the current most relevant debates taking
place in management, economics and business law using original
evidence from a variety of fields and countries. Chapters offer a
fresh look at the new policies and regulatory tools required to
meet the challenges of digitalization, reflecting on the effects on
employment, competition and organizational processes, and how
imbalances can impact the future of the technological revolution.
Providing insights into the most advanced and recent research on
digital markets, this will be an excellent resource for academics,
practitioners, managers and policymakers in fields ranging from
organization theory and organizational behaviour to strategy,
economic analysis as well as economics and business law.
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