This book is a path-breaking study of print culture in early modern
China. It argues that printing with both woodblocks and movable
type exerted a profound influence on Chinese society in the
sixteenth and seventeenth centuries. The book examines the rise and
impact of print culture from both economic and cultural
perspectives.
In economic terms, the central issues were the price of books and
the costs of book production. Chow argues that contrary to accepted
views, inexpensive books were widely available to a growing
literate population. An analysis of the economic and operating
advantages of woodblock printing explains why it remained the
dominant technology even as the use of movable type was expanding.
The cultural focus shows the impact of commercial publishing on the
production of literary culture, particularly on the civil service
examination. The expansion of the book market produced publicity
for literary professionals whose authority came to challenge the
authority of the official examiners.
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