Technical standards play an important role in business as well as
everyday life. They provide opportunities for market growth and
competition. They enable interoperability. They make customers
happier. They bring order out of chaos. Existing technical
standards are being updated constantly, and new ones are being
produced in increasingly greater numbers.
But do you know what it takes to create an "effective"
standard?
The 'Ten Commandments for Effective Standards, ' written by
computer chip industry veteran Karen Bartleson and illustrated by
corporate cartoonist Rick Jamison, will not only provide you with
ideas for creating better standards, it will also provide you with
a newfound understanding of standards and their importance, respect
for the standardization process, and ways you can leverage others'
industry expertise to help you succeed in creating more effective
technical standards.
Based upon twenty years of experience in the area of standards
for electronic design automation and ideas drawn from other
industry experts, the 'The Ten Commandments for Effective
Standards' provides you with a list of procedural imperatives about
what works and what doesn't work when developing effective
technical standards.
This book will teach you how applying Bartleson's commandments
to day-to-day standards activities can help make your resulting
standards more effective and easier to adopt. From the Golden Rule
of effective standards -- "cooperate on standards, compete on
products" -- which points to the essence of standardization, to the
tenth commandment -- "know that standards have technical and
business aspects" -- which declares the importance of a standard's
commercial implications, this book will provide you with a
foundation for preparing for and performing in the technical
standards arena.
Whether you are already involved in the process of creating
technical standards or are interested in learning more about it,
Bartleson's 'Ten Commandments for Effective Standards' is standard
reading for anyone pursuing knowledge, excellence, and success in
the field of technical standards.
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