Contextual Design is a user-centered design process that uses
in-depth field research to drive innovative design. Contextual
Design was first invented in 1988 and has since been used in a wide
variety of industries and taught in universities all over the
world. It is a complete front-end design process rooted in
Contextual Inquiry, the widespread, industry-standard field data
gathering technique. Contextual Design adds techniques to analyze
and present user data, drive ideation from data, design specific
product solutions, and iterate those solutions with customers. In
2013, we overhauled the method to account for the way that
technology has radically changed people's lives since the invention
of the touchscreen phones and other always-on, always-connected,
and always-carried devices. This book describes the new Contextual
Design, evolved to help teams design for the way technology now
fits into peoples' lives. We briefly describe the steps of the
latest version of Contextual Design and show how they create a
continual immersion in the world of the user for the purpose of
innovative product design.
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