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Target: Prime Time - Advocacy Groups and the Struggle Over Entertainment Television (Paperback, Revised)
Loot Price: R437
Discovery Miles 4 370
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Target: Prime Time - Advocacy Groups and the Struggle Over Entertainment Television (Paperback, Revised)
Series: Communication and Society
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Loot Price R437
Discovery Miles 4 370
Expected to ship within 12 - 17 working days
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Offering the first book-length exploration of network television's
relations with advocacy groups, Kathryn C. Montgomery presents a
comprehensive picture of the impact of organized pressure on
prime-time TV. She vividly describes, for example, how the Catholic
Church campaigned against Maude's abortion on the TV show, Maude;
how outraged actors mobilized a national protest against the
portrayal of blacks in the TV miniseries, Beulah Land; and how the
Moral Majority waged a sophisticated campaign to "clean up TV," by
threatening to boycott advertisers. Exposing the inner workings of
network television as no other book has done, Montgomery's study
demonstrates how behind-the-scenes struggles have shaped the
images, messages, and values that enter people's homes every night.
The book also raises critical questions about television's role in
our society and its responsibility to the American public.
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