This work demonstrates that not everything that Disney touched
turned to gold. In its first 100 years, the company had major
successes that transformed filmmaking and culture, but it also had
its share of unfinished projects, unmet expectations, and
box-office misses. Some works failed but nevertheless led to other
more stunning and lucrative ones; others shed light on periods when
the Disney Company was struggling to establish or re-establish its
brand. In addition, many Disney properties, popular in their time
but lost to modern audiences, emerge as forgotten gems. By
exploring the studio's missteps, this book provides a more complex
portrayal of the history of the company than one would gain from a
simple recounting of its many hits. With essays by writers from
across the globe, it also asserts that what endures or is forgotten
varies from person to person, place to place, or generation to
generation. What one dismisses, someone else recalls with deep
fondness as a magical Disney memory.
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